Fossil launches their 4th Gen Smartwatches dubbed under Fossil Q lineup.

           Even though the smartwatch market might be pretty fragile when it comes to innovations, there are a couple of brands like Apple, Mobvoi, Huawei, Xiaomi & Samsung that like to stay ahead of the curve. Fossil as a brand has also stayed ahead in the competition however in terms of offering beautiful cosmetics. However today Fossil extended their portfolio by launching 4th Generation of their already popular smartwatches as an attempt to target the tech-savvy audience or let's even say they're no focusing on ergonomics. The key highlights of these smartwatches are that they feature Qualcomm's Snapdragon Wear 2100 processor, Heart Rate scanner, Untethered GPS, NFC, & more. These new smartwatches would allow the user to customize the straps & even help in personalizing the dial from the available collection of more than 36+ dials. Whereas the best part is that, it runs on Android Wear OS 2.0 powered by Google. Now let's find out in detail about the new Fossil Q Venture HR and Fossil Q Explorist HR.

Image Source: Press Release.

Fossil Q Venture HR and Fossil Q Explorist HR Features & Specifications: 

• It features a Stainless steel case (Venture HR: 40mm / Explorist HR: 45mm) with interchangeable straps and bracelets (Venture HR: 18mm / Explorist HR: 22mm). 
• Support Bluetooth, Wireless syncing & Magnetic charging.
• Battery life is expected to be more than 24+ hrs.
• Comes equipped with  Heart Rate(Automatic tracking via Google Fit), NFC, GPS, Altimeter, Accelerometer, Gyroscope, Ambient Light & Microphone.
• Has Qualcomm Snapdragon 2100 chipset onboard, while runs on Wear OS platform. 
• Compatibility: Android KitKat 4.4+ & iOS 9.3+. 

       Steve Evans, EVP of Fossil shared his thoughts on the launch, "Since our entry to the smartwatch market, it has always been our priority to be nimble & adapt quickly to innovations-both in technology & design. We know a lot of watch wearers have both a traditional watch & some activity tracker — by adding significant features regarding technology, without compromising our design standards, this new generation of smartwatch will provide consumers with one device that fits all of their needs. Ensuring the best possible experience for our customers has always been important, which drove the innovation of this product; we cannot wait to see the consumer response around the globe.’’

Fossil Q Venture HR and Fossil Q Explorist HR: 

                These new smartwatches will now have unique fossil dials that'll have heart rate tracking integrated so that users can get a glimpse of their health status without any additional taps. NFC unlocks the capabilities for wireless payments, which might be likely convenient during your daily office transit. Google Pay has been made exclusively available for the same. It also adds a security layer as it allows users to set up a unique lock code of their choice for privacy-related issues. Untethered GPS will enable users to tacks their steps, calories burnt via Google Fit app or any other 3rd party app available on Play Store. This feature is standalone and doesn't require the user to carry his phone along with himself during workouts. The new Venture and Explorist edition watches will also provide the user to track his swim workouts, hop in to shower or tap a dip in the pool as it's waterproof. Users can even save music offline on the internal storage to enjoy the music, whenever they're not carrying their phone around. These new generation watches retail for $255-$275 and would be soon available by the end of Q4 2018(October) in India. For it seems Fossil as a brand has been well aware that their customers shouldn't sacrifice productivity for novelty. If you want to learn more, visit here: Fossil Q  

Image Source: Press Release. 

Also See: Amazon Announces New 2018 Edition - Echo Dot, Echo Plus & Echo Sub in India.